Romney for President, Inc.
"Conservative Change"
30-second ad run in FL announced Jan. 22, 2008.

More ads

[Music] Romney (voiceover and to camera): Today our economy is slowing.  Many feel anxious about the future.

I know how America works because I've spent my life in the real economy.

I ran a business, turned around the Olympics, and I led a state.

My plan will make our economy strong.

We need to invest in people and businesses with tax cuts that will get us moving again.

Washington is broken, but we can fix it with real conservative change.

I'm Mitt Romney and I approved this message.

Observations: This is a fairly effective ad--fast-paced and visually clean (compared to some of the earlier ads-examples 1,2).  It might be improved by adding CG text for more info on his plan and the campaign's web address.