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Romney
for President, Inc.
"Ready
for Action"
60-second ad run in IA and NH starting Oct. 3, 2007. Produced by Ryan Whitaker, a 23 year-old college student from Provo, Utah for the campaign's "Create Your Own Ad" |
[Music]
Romney (voiceover and clips): "The
right course for America in a world where evil still exists is not acquiescence
and weakness, it's assertiveness and strength.
"We believe in a strong military. We believe in a strong economy. We believe in strong families and values. "There is not one challenge that America faces that we can't overcome with the innovation and energy and passion, which has always been at the heart of America. "It is time to cut out the mountains of waste and inefficiency and duplication in the federal government. I've done that in business, I've done it in the Olympics, I've done it in Massachusetts. And, frankly, I can't wait to get my hands on Washington. "Now is the time, this is the place for us to lead a great coalition of strength. "For our families, for our future, for America." |
| Notes: This ad uses a lot more patriotic
imagery than the more Romney-centric ads produced by Castellanos thus far.
It is somewhat reminiscent of some of the Steve Forbes ads. Swelling
music contributes to the inspirational, upbeat tone.
The text of the campaign's Sept. 27, 2007 press release announcing the ad: Today, Romney for President announced that Ryan Whitaker's video, "Ready for Action" is the winner of the "Team Mitt: Create Your Own Ad!" contest. The contest is an unprecedented initiative that empowers supporters to create the campaign's newest television advertisement by remixing or "mashing up" a large variety of the campaign's photos, videos and audio clips, as well as their own multimedia content. |