Romney for President, Inc.
"It's Personal to Me"
30-second ad run in MI starting Dec. 21, 2007.

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[Music] Romney: And for me, Michigan is personal.

It's inexcusable that Michigan is undergoing a one-state recession.

High levels of unemployment, industry is shrinking here, jobs are going away.

We're going to invest in technology and research to make sure that American goods are pushing into other markets.

We're also going to have to do a better job keeping our taxes down.

I think I'm probably the only guy on this stage who spent most of his career in the business world.

I understand how the economy works.

There's a lot we can do to strengthen Michigan.

Romney (voiceover):  I'm Mitt Romney and I approved this message.