Hillary Clinton for President

"Make it Happen"
30 sec. ad run in NH announced Dec. 20, 2007.

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[Music] Clinton (voiceover): I'm Hillary Clinton and I approved this message

Clinton (to camera): I've seen what change takes.

It doesn't happen because you want it to, or because you hoped for it.

You have to work for it.

I have thirty-five years experience making change, for kids, for our troops, for families.

This election isn't about choosing change over experience.

Change only comes with experience.

And with the war to end and an economy to fix we've never needed change more, or the strength and experience to make it happen.


Notes. The argument that change "doesn't happen because you want it to, or because you hoped for it" comes from the recent Des Moines Register debate and is a reference to Sen. Edwards and Sen. Obama.  

Visually this is a very "clean" ad; it doesn't have the typical montage of images, but rather features a simple close up of Sen. Clinton talking to the camera and five text screens (The first three are: health insurance for 6 million kids; body armor, adoptions made easier for families.  The second two are: end the war, middle class tax relief). The music in this ad is quite distinctive and unusual; it sounds a bit classical and conveys a sense of industriousness.