Rudy Giuliani Presidential Committee, Inc.
60-second TV ad run nationally on FOX News and in FL and NH on starting on Dec. 28, 2007 (announced Dec. 27). 

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[Music] Giuliani: Right before September 11, months before, I had read this book about the greatest generation written by Tom Brokaw, and the book explains how brave and how persistent and how courageous the people were in the generation that won the second world war.

And during the day of September 11, living through the things that I saw and observed, immediately, when I saw people helping each other, I saw the picture of the firefighters putting the flag up, I said these are the children or grandchildren or great-grandchildren of the greatest generation.   They have the same resolve; the same understanding.

When you challenge Americans, there’s no country that stands up stronger and better than the United States of America.

When you try and take something away from us like freedom, my goodness, Americans are going to be one in resisting you.

So, the Islamic terrorists would make a terrible mistake if they confuse our democracy for weakness. 

Our democracy means we disagree with each other, but when you come and try and take away from us our freedom, when you try and come here and kill our people, we’re one and we’re going to stand up to you and we’re going to prevail. 

Giuliani (voiceover): I’m Rudy Giuliani and I approved this message.

Notes: The ad evokes September 11 (two mentions in the first three sentences and imagery of fire fighters at the World Trade Center site) and builds on that to address Islamic terrorists. 

Observation: Giuliani's critics say he has focused too much on September 11 in his campaign, and this ad may fall into that category.  Giuliani's leadership role in that time is well known, and this ad may not help him win many votes from people who are weighing the candidates programs and policy proposals.