Obama for America

"Carry"
60 sec. ad run in IA  starting June 25, 2007.
 

More ads
 

 [Music] Obama:  I’m Barack Obama and I approve this message. 

Obama (from the 2004 Democratic National Convention):  There is not a liberal America and a conservative America -- there is the United States of America.

Kirk Dillard (Republican Illinois State Senator):  Senator Obama worked on some of the deepest issues we had and was successful in a bipartisan way…

Larry Walsh (Democratic Illinois State Senator):  The legislation that he carried, he believed in.  He was not carrying it for a group.  He was not carrying for a lobbyist.

Kirk Dillard:  Republicans legislators respected Senator Obama.  His negotiation skills and an ability to understand both sides would serve the country very well. 

  

 
Notes:  The campaign opened with two ads "Choices" and "Carry," each 60-seconds long.  "Carry" opens with the disclaimer.  Not only is this done in a creative way with the book visual, but it gets it out of the way so the ad leaves the viewer/listener with an upbeat message at the close ("...would serve the country very well.").  After the disclaimer, the ad goes to a clip from his speech at the 2004 Democratic National Convention, which was many Americans' introduction to Obama.  The focus of the ad is on Obama's work as a state Senator as related by two testimonials, including one from a Republican.

According to the press release:

"Modest Paid Media Campaign is Part of Larger Outreach Plan

"This low-level television advertising campaign is just the latest supplement to the aggressive grassroots outreach program that's already underway in Iowa.  Three weeks ago, thousands of Iowa households received a booklet and DVD detailing the life, experience and record of Barack Obama.  One week later, 1,500 volunteers knocked on more than 30,000 doors in 84 Iowa cities and town to talk to people in their community about Obama's record and his plan to lower health care costs by up to $2,500 annually for the typical family.  The television ads are also part of an integrated plan that includes radio spots and Internet advertising all highlighting Obama's experience bringing people together to solve important problems."

One other tiny point to note is the absence of the campaign logo.