Obama
for America
"One Voice" |
Obama (voiceover): I'm
Barack Obama and I approved [music
starts] this message. Obama clip from speech: It's with your power, it's with your voices that we're going to be able to make a difference. One voice can change a room, and if can change a room it can change a city. And if it can change a city it can change a state. And if it can change a state it can change a nation. If it can change a nation it can change the world. Let's go change the world! |
Notes: "One Voice" is one
of the most compelling ads of the campaign, almost magical. The
shots of people walking in the same direction, and the fast action clip
of the crowd in the arena convey a strong sense of movement. The
cheering and music volume swell as the ad progresses, leading to the
punch line, "Let's go change the world." |