Bill Richardson for President Exploratory Committee, Inc.

"Tell Me"
30 sec. ad run on broadcast affiliates and cable systems in Iowa starting May 10, 2007.
 

Produced by Steve Murphy and Mark Putnam of Murphy Putnam Media in Alexandria, VA.

More ads

 Interviewer: Tell me what you did as Governor of New Mexico.

Governor: Well, I used tax cuts to help create …

Job Interviewer: Over 80,000 jobs … yeah, saw that.

Governor: A lot of those jobs …

Job Interviewer: Are in high tech, helps the middle class.

Governor: Up to sixth in the nation for job growth …

Job Interviewer: Balanced five budgets, put over $600 million dollars into classrooms and cut school bureaucracy.

Governor: New Mexico was 46th in teacher pay.  Now we’re 29th.

Interviewer: But for what we’re looking for … you might be a little over-qualified.

[A couple seconds of music...logo on screen]

Bill Richardson (voiceover): I’m Bill Richardson and I approved this message.”

  

 
Notes: The second of the "Job Interview" TV ads that "make light of the political establishment's view of the Governor's campaign for President."  The press release stated: 
"We wanted to do something original in a Presidential campaign - and that was to use humor to communicate Governor Richardson's vast record of achievement in public service, foreign affairs and as Governor of New Mexico," said campaign manager Dave Contarino.

The ads, which begin airing tomorrow in Iowa, feature the Governor in a generic job interview setting with a skeptical interviewer who remains unconvinced of the Governor's readiness to be President.  "By highlighting Governor Richardson's sense of humor about his status in the race," said Contarino, "we're also giving voters a window into the Governor's personality and his willingness to poke a little fun at himself and the process of running for President."