McCain-Palin 2008 

30-second ad run nationally, announced Oct. 1, 2008.

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[Music] McCain: What a week.

Democrats blamed Republicans, Republicans blamed Democrats.

We're the United States of America.

It shouldn't take a crisis to pull us together.

We need a President who can avert crisis.

Put people back to work.

Grow our economy.

And move people from surviving to thriving.

We need leadership without painful new taxes.

That will make our country strong again.

I'm John McCain and I approve this message.

Notes: This is McCain's first ad since "Convention Night" (Aug. 28) which is a straight candidate to camera format, i.e. him talking directly to the camera without interwoven images or scenes.  The Obama campaign has done three such ads recently; in contrast to the more rhetorical 30-second McCain spot, the Obama ads are one- and two-minutes long, have no added music, and are stronger in terms of including policy prescriptions.

Here is the response from the Obama campaign...

“In the latest sign of his increasingly erratic campaign, John McCain is actually running an ad attacking behavior that he himself exhibited in blaming this financial crisis on Barack Obama.  What a week indeed,” said Obama-Biden spokesman Hari Sevugan.