Television and Radio Advertising

General Election - Convention to Nov. 4, 2008  see also post-primary to Convention

McCain-Palin 2008, Inc.
-late radio ads (radio, late Oct.-early Nov. 2008 - key states).
-Jeb Bush ad (Spanish, approx. Nov. 1, 2008 - FL).
-"Jeb" (end of Oct. 2008 - FL).
-"Freedom" (Oct. 31, 2008 - key states).
-"Cuts" [John Warner] (radio, Oct. 31, 2008 - VA).
-"Obama Praising McCain" (Oct. 31, 2008 - key states).
-Charlie Crist ad (Oct. 30, 2008 - FL).
-"TV Special" (Oct. 29, 2008 - national broadcast channels).
-"Tiny" (Oct. 28, 2008 - key Florida markets).
-clean coal ad (radio, Oct. 28, 2008 - WV).
-"Compare" (Oct. 28, 2008 - key states).
-"Ladies and Gentlemen" (Oct. 24, 2008 - key states).
-"Spread the Wealth" [Charlie Crist] (radio, Oct. 23, 2008 - FL).
-
Hank Williams, Jr. ad (radio, approx. Oct. 23, 2008 - key states).
-"Sweat Equity" (Oct. 22, 2008 - key states).
-"Riesgo" (Spanish, Oct. 16, 2008 - CO, FL, NV, NM).
-"Fight" (Oct. 16, 2008 - nationally).
-"Unethical" (Oct. 14, 2008 - key states).
-"Ambition" (Oct. 10, 2008 - nationally).
-"Folks" (Oct. 8, 2008 - nationally).
-"Hypo" (Oct. 7, 2008 - nationally).
-"Dangerous" (Oct. 6, 2008 - nationally).
-"Tax Cutter" (Oct. 3, 2008 - nationally).

-
"Fraudulent" (Spanish, Oct. 1, 2008 - CO, NV, NM).
-"Week" (Oct. 1, 2008 - nationally).
-"Rein" (Sept. 30, 2008 - nationally).
-"Clean Coal" (radio, Sept. 29, 2008 - CO, OH, PA and VA).
-"Stem Cell Response" (radio, Sept. 29, 2008 - no info.).
-"Promise" (Sept. 27, 2008 - nationally).
-"Mum" (Sept. 23, 2008 - nationally).
-"Chicago Machine" (Sept. 22, 2008 - nationally).
-"Overseas" (Sept. 19, 2008 - MI).
-"Obama-Chavez" (Sept. 19, 2008 - FL).
-"Jim Johnson" (Sept. 19, 2008 - nationally).
-"Advice" (Sept. 18, 2008 - nationally).
-"Ohio Jobs" (Sept. 18, 2008 - OH).
-"Michigan Jobs" (Sept. 18, 2008 - MI).
-"Dome" (Sept. 18, 2008 - nationally).
-"Foundation" (Sept. 17, 2008 - nationally).
-"Enough is Enough" (Sept. 16, 2008 - nationally).
-"Crisis" (Sept. 15, 2008 - nationally).
-"De que lado estan?" (Spanish, Sept. 12, 2008 - CO, NV, NM).
-"Stem Cell" (radio, Sept. 12, 2008 - key states).
-"Disrespectful" (Sept. 12, 2008 - key states).
-"Fact Check" (Sept. 10, 2008 - key states).
-"Education" (Sept. 9, 2008 - key states).
-"Original Mavericks" (Sept. 8, 2008 - national cable and key states).
-"Alaska Maverick" (Sept. 3, 2008 - key states).
 

RNC
-"Surgeon" (Oct. 29, 2008 - key states).
-"Tormenta" (Spanish version of "Storm," Oct. 29, 2008 - key states).
-"Storm" (Oct. 25, 2008 - key states).
-"Chair" (Oct. 16, 2008 - key states).

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"Chicago Way" (Oct. 10, 2008 - IN and WI).
-
"Trillion" (Oct. 8, 2008 - OH, PA, VA and WI).
-"Worse" (Sept. 30, 2008 - IN, MI, OH, PA and VA).
-“Change Or More Of The Same?” (radio, first run Sept. 12, 2008 - NH; continued to run in other states coinciding with Obama visits).
-"Temple" (Sept. 5, 2008 -
CO, FL, IA, MN, MO, NC, NH, NM, NV, PA, VA, and WI).
"Expensive Plans" (Sept. 2, 2008 - 14 states).
-“Dedicación En Vez De Retórica” (Spanish radio - first run Aug. 25, 2008; continued in Sept. 2008).






Nader for President 2008
-bailout focused radio ads (Oct. 22, 2008 - 22 markets in 14 states).







The Ad Campaign in Northern Virginia - Oct. 23, 2008.

Obama for America
-late Florida ad (Spanish, Nov. 4, 2008 - FL).
-"Delighted" (Nov. 3, 2008 - national cable).
-"Stronger and Safer" (Oct. 31, 2008 - Norfolk VA).
-"Rearview Mirror" (Oct. 31, 2008 - key states).
-"Something" (Oct. 31, 2008 - key states).
-"His Choice" (Oct. 30, 2008 - key states).
-
"Barack Obama: American Stories" (Half-hour broadcast, Oct. 29, 2008 at 8 p.m. - CBS, NBC, FOX, Univision, BET, MSNBC and TV One).
-"Better Off" (approx. Oct. 27, 2008 - key states).
-"Friend" [Tim Kaine] (radio, Oct. 27, 2008 - VA).
-"Steel" (approx. Oct. 27, 2008 - key states).
-"El Sueño Americano" (Spanish, Oct. 27, 2008 -
NM, CO, NV, FL and VA) and radio version.
-"Por Encima" (Spanish, Oct. 27, 2008 - NM, CO, NV and FL).
-"New Subject" (Oct. 27, 2008 - national cable).
-"Defining Moment" (2-min ad, Oct. 26, 2008 - key states).
-"Try This" (Oct. 24, 2008 - key states).
-title? (seen Oct. 23, 2008 - VA).
-John Mellencamp ad (radio, Oct. 23, 2008 - IN).
-Mark Warner ad (radio, Oct. 21, 2008 - VA).
-"Lift Up" [Russ Feingold] (radio, Oct. 21, 2008 - WI).
-find out if you're eligible to vote early (radio, Oct. 2008 - VA).
-"Not Us" (Oct. 18, 2008 - key states).
-"It Gets Worse" (Oct. 17, 2008 - key states).
-"90 Percent" (Oct. 16, 2008 - national cable).
-Jim Webb ad (radio, approx. Oct. 14, 2008 - parts of VA).
-Ayers response ad (radio, approx. Oct. 14, 2008)
-"Lose" (Oct. 10, 2008 - no info).
-"Barney" (approx. Oct. 10, 2008 - IN).
-"Looking at Him" (approx. Oct. 10, 2008 - OH).
-"Tested" (Oct. 9, 2008 - no info).
-"Impuestos" (Spanish, Oct. 9, 2008 - CO, FL, NV, NM) and radio version.
-"Unravel" (Oct. 9, 2008 - key states).
-"Mills" (Oct. 8, 2008 - NC).
-"Buster" (approx. Oct. 8, 2008 - nationally).
-"Taketh" (Oct. 8, 2008 - national cable).
-"Floridians Hurting" (approx. Oct. 7, 2008 - FL).
-"The Subject" (Oct. 7, 2008 - national cable).
-"Coin" (Oct. 6, 2008 - key states).
-"This Year" (Oct. 6, 2008 -national cable).
-"One Word" (Oct. 6, 2008 - key states).
-"Can't Explain" (Oct. 3, 2008 - national cable).
-health care ad (radio, approx. Oct. 3, 2008 - key states).
-"Ralph" (radio, Oct. 2, 2008 - southwest VA).
-"Spending Spree" (Oct. 1, 2008 - key states).

-Ferris Wheel ad (radio, Oct. 1, 2008 - key states).
-"Prescription" (week of Sept. 29-Oct. 3 - key states).
-"Two Extremes" (approx. Sept. 30, 2008 - key states).
-"Same Path" (2-min ad, Sept. 30, 2008 - key states).
-"Figured" (Sept. 30, 2008 - key states).
-water compact ad (radio, Sept. 30, 2008 - CO).
-"Life Member" (Sept. 29, 2008 - including NC, OH, PA).
-"Parachute" (Sept. 29, 2008 - national cable).
-"Zero" (Sept. 27, 2008 - national cable).
-"A Stronger Economy" (Sept. 25, 2008 - key states).
-"Foreign Vehicles" (Sept. 23, 2008 - MI).
-“No Hay Mayor Obligación” (Spanish, Sept. 23, 2008 - CO, FL, NV, NM).
-“Crisis Económica” (Spanish radio, Sept. 23, 2008 - CO, FL, NV, NM).
-stem cell ad (radio, reported Sept. 23, 2008 - states including PA).
-"Destination" (Sept. 23, 2008 - national cable).
-"Article" (Sept. 22, 2008 - national cable).
-response to
BornAliveTruth.org ad (reported Sept. 19, 2008 - NM, OH).
-"Need Education" (Sept. 19, 2008 - national cable and key states).
-"Who Advises" (Sept. 19, 2008 - national cable).
-"Plan for Change" (2-min. ad, Sept. 17, 2008 - nationally and in key states).
-"Sold Us Out" (Sept. 17, 2008 - key states).
-"Dos Caras" (Spanish, Sept. 17, 2008 - CO, NV, NM) and radio version.
-"Promise" (Sept. 16, 2008 - key states).
-"Fundamentals" (Sept. 16, 2008 - key states).
-"Burden" (Sept. 16, 2008 - CO, FL, IN, MI, NV, NC, OH, PA, WI, and DC/No. VA).
-"Defend" (radio, Sept. 15, 2008 - key states).
-"Honor" (Sept. 15, 2008 - national cable and key states).
-"His Administration" (Sept. 14, 2008 - national cable and key states).
-"It's Over" (Sept. 12, 2008 - national cable and key states).
-"Real Change" (Sept. 12, 2008 - national cable and key states).
-"Still" (Sept. 12, 2008 - national cable and key states).
-"Shaky Economy" (approx. Sept. 9, 2008 - key states)
...
also another ad reported but not found "Bush Economics"
-"What Kind" (Sept. 9, 2008 - no info.).
-"No Maverick" (Sept. 8, 2008 - key states).
-Val Baron ad (radio, approx. Sept. 2, 2008 - key states).
-"Same" (Sept. 2, 2008 - national cable and key states).
-"Scranton" (Aug. 30, 2008 - Northeastern PA).
-"No Change" (Aug. 30, 2008 - national cable).
-"Revitalize" (Aug. 29, 2008 - MI).


º The Campaign Media Analysis Group, a division of TNS Media Intelligence, reported (CMAG Eye, Dec. 2008) that the Obama campaign aired 117 general election TV ads and spent $235.9 million on its TV ad campaign, while the McCain campaign aired 74 general election TV ads and spent $125.5 million.


See also: ObamaV


Copyright © 2008  Eric M. Appleman/Democracy in Action