Obama Video Game Ads

Obama for America ads promoting early voting ran on Electronic Arts, Inc.'s Xbox 360 online video game "Burnout Paradise" and other games such as "Madden NFL 09" "NHL 09," "NBA Live 08" and "Skate" The Obama ads ran on Xbox 360 games in 10 states -- Colorado, Florida, Indiana, Iowa, Montana, Nevada, New Mexico, North Carolina, Ohio, and Wisconsin -- from Oct. 6-Nov. 3, 2008. Massive, Inc., a Microsoft subsidiary, placed the ads; the buy cost $44,465.78 according to Gamespot.