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BIDEN
- The video keeps the focus on Iraq. The imagery is a dark hole looking
up toward the light; this fades to light and then to a close-up black-and-white
photo of Sen. Biden.
[SFX:
Dripping water] Male Announcer: Imagine you're trapped deep
in a hole with a group of politicians debating.
President Bush says the
only way out of Iraq is to dig us deeper and deeper.
But what if one leader stood
up for us and said, "No, we can get out now without leaving chaos behind."
Joe Biden is the only one
with the experience and a plan to end this war responsibly so our children
don't have to go back.
Joe Biden: I'm Joe
Biden and I approve this message. |
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CLINTON - The campaign
entered into the spirit of the event by asking supporters to submit videos.
It selected "By the Numbers" by Zachary Goode. The video, which had
no narration only music, showed a hand flipping a series of pages with
hand-written statements:
"Cost of the War in Iraq:
$443 Billion"
"That's Over $200 Million
Per Day"
"Americans Without Health
Insurance: 50 Million"
"That's Roughly The Populations
of California and New York"
"How Long FEMA Took to Start
Evacuating Katrina Victims from the Superdome"
"4 Days"
"Number of Weapons of Mass
Destruction Found in Iraq"
"Zero"
"Sometimes The Best Man
for the Job is a Woman"
"Hillary for President" |
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DODD -
The video showed Dodd talking to an "interviewer" with a white hare sitting
on the table in front of him:
Interviewer: Senator
I have to ask, what's with the white hare?
Dodd: I don't know
why you bring that up. Bill Richardson, Hillary, Joe Biden and I,
we're all about the same age. I don't think the white hair's an issue.
Interviewer: Well
how did you get the white hare?
Dodd: Hard work I
suppose. For example it took me seven years to pass the Family and
Medical Leave Act, and I helped end wars in Central America and bring peace
to Northern Ireland. I'm ready to be president.
Interviewer: Uh huh.
Well how many white hares do you have?
Dodd: Hundreds, thousands
I presume.
CG: The guy with the white
hair for the White House. www.ChrisDodd.com |
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EDWARDS
- The video, which has no narration, runs directly at the flak that Edwards
has taken over his hair (the famed $400 haircut and the much watched clip
of him preparing his hair to the accompaniment of "I Feel Pretty");
It opens with the music "Give
me a head with hair, long beautiful hair..." and about eight seconds with
close ups of various hairdos.
The camera pulls away from
a hair close up to show that the photo is of Attorney General Alberto Gonzalez
testifying before Congress. The camera pulls away from another hair
close up to show that the photo is of President Bush on the aircraft carrier
with the "Mission Accomplished" banner behind him. Scenes from Iraq
and Katrina follow.
CG: What Really Matters?
CG: You Choose. |
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GRAVEL - A fairly
conventional talking head ad:
[Music
and SFX] [CG: Iraq] Gravel: George Bush's oil
war was a mistake. We need to stop killing Americans and Iraqis.
[CG: Terrorism]
Been around since the beginning of time.
[CG: War on Terror]
It's not a war. It should be a police action based on global intelligence.
[CG: Global Climate Change]
The most serious problem facing humanity today.
[CG: Healthcare]
A universal voucher system will provide equal treatment and choice of providers.
[CG: Social Security]
The Congress has to stop raiding the surplus.
[Drip
SFX] On the screen drip hitting water and ripples.
www.gravel2008.us |
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KUCINICH
- Appropriately for the YouTube debate, Kucinich's video highlights another
relatively new communications mode: text messaging.
Kucinich: You can
vote now to end the war in Iraq.
Text PEACE 73223.
Text PEACE now to send a
message to the White House and to the Democratic Congress that now's the
time to end the war.
Text PEACE 73223.
Make your vote count and
your voice be heard.
Text PEACE 73223.
To move this country away
from war as an instrument of policy and to achieve strength through peace.
Text PEACE. |
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OBAMA - The Obama
campaign presented a high energy video driven by music with a strong beat,
audio of Obama speaking at a rally or rallies and crowd cheering sound.
Imagery is mostly Obama and large rally crowds; there are a few Iraq and
environment related pictures to make those points:
[Music.
Cheers.] Obama (clips from speeches): We want an end to this
war...and we want diplomacy and peace.
...Not only can we save
the environment, we can create jobs and opportunity.
[CG: We can save the planet.]
...We're tired of fear,
we're tired of division; we want something new. We want to turn the
page.
[CG: We can save the planet.]
[Cheers]...The
world as it is is not the world as it has to be.
[CG: Join Us.] |
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RICHARDSON
- The campaign presented the latest in its series of "Job Interview" ads.
The "staff" are sitting around a table discussing the various job applicants:
Man: All right a lot
of candidates here. Any of them actually been a boss or a governor
or something?
Man 2: No.
Woman: None of these.
Man: Any of them
create jobs?
Man 3: Well this
guy here passed a tax credit for creating jobs if they pay above the prevailing
wage.
Woman: Really?
Man 3: And a tax
credit for brand new industries like wind and solar. Ended up creating
over 80,000 jobs in his state. Says that's what he'll do as president.
[Richardson, cup of coffee
in hand, walks down the hall, peeks in the room and waves].
One of the Men: Eyh.
[Music
sting] |