Romney for President, Inc.
"Secure Borders"
60-second ad run in IA, NH starting May 19, 2007.
Mitt Romney:  Yes Sir?

Questioner:  How would you deal with the border issue?

Mitt Romney:  Number one, we should secure our border.

And number two, we should put in place an employment verification system. 

And by that, I mean that everybody who is not a United States citizen, with a valid Social Security number, would be expected to get a card, with their name and their number and some biometric information.  And would indicate their work status, whether they have a visa that allows them to work here or not. 

And then when an employer is thinking of hiring someone, if they don't have a valid Social Security number, he asks for the card, or she asks for the card.  They input the number into the computer.  The federal database immediately tells them whether they're available to be working or not. 

If they're not, you can't hire them.  And if you do, you get the same penalties and fines as if you're not paying your taxes.  [applause]

Legal immigration is great.  But illegal immigration, that we've got to end.  Thank you.  And amnesty is not the way to do it.  Thanks so much, thank you.  [applause]

Mitt Romney (voiceover): I'm Mitt Romney and I approve this message.


Notes: This ad was announced the day after Senators announced they had reached an agreement on an immigration bill.  The ad features Gov. Romney at an "Ask Mitt Anything" forum on April 3 in Derry, New Hampshire.

Observations: This is a solid, subtantive ad.  It show the candidate directly addressing an issue for almost 60 seconds.