Chris Dodd for President, Inc.

"View from the Shop"
30-second ad run in IA and on national cable starting Nov. 1, 2007.

Produced by Saul Schorr

More ads

[Music] Announcer on television (clip from Clinton ad "Health Care Plan"): Now she has a health care plan that lets you keep your coverage...

Barber 1: Is that a new plan?

Barber 2: The only way you're going to get health care passed is to bring Democrats and Republicans together.

[Sigh] Barbers: Why not Dodd?

Barber (voiceover): After all Dodd brought both parties together to pass the Family and Medical Leave Act. 

Barber (voiceover): Yeah, I think that's the most important health care legislation since Medicare.

Dodd: I'm Chris Dodd and I approved this message.  I'll bring Republicans and Democrats together to give every American affordable health care.

(Male) Announcer: Chris Dodd.  Results for a change.

[SFX: bell on door] (Dodd enters barbershop).

Barbers: Hey it's Chris Dodd.


Notes: Another ad featuring John and Jesse, the two fictional barbers from Jim's barbershop in Winterset, Iowa.  

Observations:  This ad opens with a clever attack on Clinton (it doesn't mention her by name and there is the use of the television set as a distancing device, rather than just plastering her photo on the screen), just as "Duet," released on the same day, opens with a clever attack on Edwards.  The other frontrunner, Obama, apparently didn't make the cut. 

If Dodd wins the Democratic nomination, the duo of John and Jesse could become as famous as Frank and Ed, the actors who pitched Bartles & Jaymes Wine Coolers from 1985-91.