THIS LISTING IS
DESIGNED TO PROVIDE A SENSE OF THE TV AND RADIO ADS THE CAMPAIGN RAN
DURING THE PRIMARIES AND CAUCUSES, FROM ITS FIRST AD IN IOWA ON
JUNE 25, 2007 TO ITS LAST ADS IN MONTANA AND SOUTH DAKOTA ALMOST A YEAR
LATER. IT SHOULD BE
CONSIDERED A FAIRLY THOROUGH BUT NOT COMPLETE
AND DEFINITIVE LIST. (IF YOU SEE A MISSING AD PLEASE E-MAIL
action08@gmail.com). NOTE ALSO
THAT TO A MUCH GREATER DEGREE THAN THE CLINTON CAMPAIGN, THE
OBAMA CAMPAIGN RECYCLED ADS IT HAD USED IN EARLIER CONTESTS.
THESE LATER VERSIONS OR RETREADS ARE INDICATED IN THE GREY TEXT IN
PARENTHESES BELOW. THEY HAD ADJUSTMENTS SUCH ENDORSEMENTS TACKED
ON AT THE BEGINNING, DIFFERENT CLOSING SCREENS OR A CHANGE IN THE
SOUNDTRACK TO REFLECT THE RELEVANT CONTEST, AND NEW IMAGES.
EXAMPLES 1, 2
June Contests -"Achieve" (approx. May 27, 2008 -
MT). -"Tradition"
(radio, for the June 3, 2008
primary
- MT).
-"Commitment"
(radio, for the June 3, 2008
primary
- MT). (other ads
run in MT: "Carry," "Join," "Need," and "Next").
-"Straight"
[Daschle] (for the
June 3, 2008 primary - SD). -"Turn
It Off" (for the June 3, 2008
primary - SD). (other ads
run in SD: "Enough," "Listening," "Mother," "Next Door," and "Truth")
-"Mensaje
a Puerto Rico" (Spanish, English
for the June 1,
2008 primary - PR).
-"He
Understands" (for the June
1, 2008 primary - PR).
West Virginia, Oregon and Kentucky
-"Generations"
[Ben Chandler] (radio, for
the May 20, 2008 primary
- KY).
-Dan
Mongiardo ad (radio, for the May 20, 2008 primary
- KY). (other ads run in KY: "Toughest") -"Forward"
[B.Roberts] (radio, for the
May 20, 2008 primary - OR). (other
ads run in OR: Because"-youth/reg. version +,
"Enough," "Join," "President," and "Turn It Off") (ad
run in WV: "Nothing's Changed")
Indiana and North Carolina
-“Hometown”
(May 5, 2008 - NC).
-"Boost"
(early May 2008 - NC).
-“Minute”
(actually 2
min., May 4, 5, 2008 - IN, NC).
-“Pennies” (May 2, 2008 - IN).
-“Truth” (April 30, 2008 - IN, NC).
-“In America”
(week of April 29, 2008 - NC).
-“Next Door” (April 29, 2008 - IN).
-"Turn It Off" (approx. April 21,
2008 - NC).
-Lee Hamilton ad (radio, April 18, 2008 - IN). (other ads run
in NC: "Enough," "Join," "Need," "One Voice" and "Return") (other ads
run in IN: "Nothing's Changed" and "Inspiring")
March 4 States plus Wyoming, Mississippi
-"Respect"
(radio, March 8, 2008 - MS). (also run
in MS starting Feb. 29, 2008 the TV ad "Future" +)
-"Running in Place" (radio, March 2008
- WY).
-“Safe” (March 1, 2008 - TX).
-“Return” (March 1, 2008 - TX).
-“Direction” (March 1, 2008 - TX).
-“Second” (March 1, 2008 - TX).
-“Ringing” (Feb. 29, 2008 - TX).
-“Voices” (Feb. 27, 2008 - TX).
-“Oportunidad” (Spanish,
Feb. 27, 2008 - TX).
-"Como Padre" (Spanish, Feb. 18, 2008 - TX).
-youth oriented ad (Spanish radio, Feb. 12, 2008 - TX). (other ads
run in TX: "Need" and closing 2 min. ad "Leader") -"Cost"
(radio,
late Feb. 2008 - OH).
-"Plan" (late Feb. 2008 - OH).
-"Passed"
(radio, Feb. 14, 2008 -
OH). (OH:
first ad "Mother" started running on Feb. 12; later ads included"Enough,"
"Ohio Need," "Choices," "Quiet")
-"Important"
(radio, Feb. 18, 2008 - VT).
More February
-"Special Place" (radio, Feb. 15, 2008 - HI).
-"Debate"
(Feb. 14, 2008 - WI). -“Because”
(radio,
Feb. 6, 2008 - WI).
(WI
ad campaign launched Feb. 6 with "Join" and "Because;" other
ads run in WI: "Enough" and "Mother") -"Future"
(Feb. 2008 - LA). (other
ads run in LA: "Chances I Had," "Enough," and "President")
Feb. 5 States
-“Join”
(Superbowl ad, Feb. 3, 2008, in Feb. 5 and later states). ...very
distinctive -ed.
-"Year"
[Sebelius]
(Feb.
2, 2008 - KS).
-"Stock"
(Jan. 31,
2008
- CT).
-“Caroline”
(Jan.
30, 2008
- San Francisco and Los Angeles, CA and national cable).
-"El
Nos Entiende" (Spanish,
Jan. 30, 2008 - CA).
-"Dakota"
[Conrad]
(late
Jan. 2008 - ND).
-"First"
[Napolitano] (late
Jan. 2008 - AZ).
-"Lift"
[McCaskill]
(late
Jan. 2008 - MO). -"Rural"
(radio, late Jan. 2008 - MO).
-"Inspiring" (late Jan. 2008 - in
Feb. 5 states). (other ads in the various Feb. 5
states include: "Chances
I Had,""Mother," "Need,""President,"
"Quiet")
-"Hope"
(Spanish,
latter part of Jan. 2008 - NV, Los Angeles, CA).
Obama for
America