Bill Richardson for President, Inc.

"Web Energy"
30 sec. ad run in Iowa released July 31, 2007.

Produced by Steve Murphy and Mark Putnam of Murphy Putnam Media in Alexandria, VA.

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[Music] Richardson: Im Bill Richardson and on clean energy, a thirty second TV ad isnt
enough time.

But my website can show you why the Sierra Club called my plan much more aggressive. [SFX]

In twelve years, Id lower demand for oil by fifty percent.  [SFX]

Raise mileage standards to fifty miles per gallon.  [SFX]

And by 2040, reduce greenhouse gases by 80 percent.

I approved this message because it wont be easy, but weve relied on foreign oil and paid too much for gas long enough.


Notes: This ad uses website graphics to frame a video clip of Richardson talking to the camera.  This blurring of TV and Internet and the bright sunny colors make it one of the more visually interesting ads of the cycle to date.