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| [Music] McCain: The last eight
years haven't worked very well, have they? I'll make the next four better. Your savings, your job and your financial security are under siege. Washington is making it worse - bankrupting us with their spending. Telling us paying higher taxes is "patriotic"? And saying we need to "spread the wealth around"? They refuse common sense solutions for energy independence. So every day we send billions to the Middle East. We need a new direction, and I have a plan. Your savings. We'll rebuild them. Your investments. They'll grow again. Energy. We'll drill here and we'll create a renewable energy economy. Lower taxes and less spending will protect your job and create new ones. That'll restore our country. Stand up with me, let's fight for America. I'm John McCain and I approve this message. Note also 30-second version... McCain: The last eight years haven't worked very well, have they? I'll make the next four better. I have a plan for a new direction for our economy. Your savings. We'll rebuild them. Your investments. They'll grow again. Lower taxes and less spending will protect your job and create new ones. Stand up with me, let's fight for America. I'm John McCain and I approve this message. |
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Observations: "The last eight years haven't worked very well, have they?" This extraordinary opening line shows the current Sen. McCain is running against. In addition to that external factor, the ad also illustrates a major weakness in McCain's campaign. He states he has a plan, and then offers a few slogans. On the plus side, it is good to see the candidate talking directly to the camera. |