Obama for America

"Burden"
30-second ad run CO, FL, IN, MI,NV, NC, OH, PA, WI, and DC/No. VA, announced Sept. 16, 2008. 




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Obama: I’m Barack Obama and I approved this message. 
 
[Music] Female Announcer: Today many women work to help support their families, but are paid just 77 cents to the dollar a man makes.

It's one more thing John McCain doesn't get about our economy.

He opposed a law to guarantee women equal pay for equal work, calling it too big a burden on business.

McCain explains away the wage gap saying women just need more "education and training."

A burden on business?  How about the burden on our families.

Notes: This ad was released on the day that Obama outlined his "New Energy for America Plan" in a speech in Lansing, MI.  McCain campaign spokesman Tucker Bounds responded with this statement:

Notes: From the campaign press release:

The ad will run during programming with large female audiences, including morning shows, soap operas, daytime TV, cable channels like Lifetime, Oxygen, E!, HGTV, and Bravo and during the fall premieres of several prime time shows.  There will be a companion radio spot that goes up on Tuesday that will be in similar markets and a web ad appearing on sites that women frequent such as iVillage and magazine sites.

This ad is part of a week of activities and events targeted at women (more).