PRESS RELEASE from Dewey Square Group

Dewey Digital Named Official Website Producer for Democratic National Convention


WWW.DEMCONVENTION.COM

"The Internet and emerging media cross all language and cultural lines in the U.S. today,” said Tim Chambers, Principal for Dewey Digital. “We are excited to build out an online presence for the Democratic National Convention that will allow the entire nation to engage and connect up with this key event -- in ways that reach people in the media they use, in the language they speak and on the issues they care about most."

Feb. 5, 2008, DENVER – Furthering its commitment to engage a broad spectrum of communities in new and creative ways, the Democratic National Convention Committee (DNCC) today unveiled its new website at www.DemConvention.com featuring a dynamic new look and including extensive Spanish language content. The website will be the cornerstone of the 2008 Democratic National Convention’s online communications efforts, combining technology from a variety of platforms to engage constituencies in Denver and across the country in meaningful and innovative ways in the lead up to and during Convention week – August 25-28, 2008.

“To truly make DemConvention.com a go-to resource and an all-access pass to our event, we needed maximum flexibility and a platform on which to build the cutting-edge functionality that will help our Convention leave its mark,” said Leah D. Daughtry, CEO of the DNCC. “Offering extensive Spanish language content is just one of the many ways by which this site will bring more people into the Convention experience than ever before. From video, audio and photos to contact tools and our blog, DemConvention.com will use a variety of methods to engage new communities, generate interest and fuel enthusiasm around this Convention – for those in Denver and beyond.”

In the coming months, the DNCC will work continuously to expand the site by innovating in creative, meaningful ways. During Convention week, the DNCC will position DemConvention.com as a resource for delegates, media and other Convention attendees as well as a means for Democrats and netroots activists all across the country to participate in the Denver experience. Starting today, visitors to the site can sign up to receive regular updates on Convention news, events and other developments. Press releases and other relevant materials for members of the media are also available. Dewey Digital, named today as the DNCC’s Official Website Producer, designed the site to provide increased flexibility and functionality for new features to be introduced in the months ahead. The company specializes in new media technology, public policy, issue outreach and political action and uses cutting-edge media tools to speak to 21st century Americans.

"The Internet and emerging media cross all language and cultural lines in the U.S. today,” said Tim Chambers, Principal for Dewey Digital. “We are excited to build out an online presence for the Democratic National Convention that will allow the entire nation to engage and connect up with this key event -- in ways that reach people in the media they use, in the language they speak and on the issues they care about most."

To promote connectivity between users, the site also provides delegates and advocates with an “online home” to meet and organize before, during and after the Convention through various social networking applications like Facebook, MySpace, Flickr and others.

DemConvention.com will continue to provide up-to-the-minute news and features on the blog and information on volunteer opportunities, delegate selection, the nomination process and past Democratic Conventions, including the first Democratic National Convention in Denver 100 years ago.

The site was first launched in April 2007.