PRESS RELEASE from Presidential Inaugural Committee

FOR IMMEDIATE RELEASE                           
January 12, 2009       
Presidential Inaugural Committee
The Ad Council, Ellyn Fisher
Presidential Inaugural Committee and The Advertising Council Launch a New Public Service Advertising Campaign Highlighting President-elect Obama's Call to Service
PSAs Feature President-elect Obama asking Americans to "Step Forward" and Volunteer in their Communities

Washington, D.C. - The Presidential Inaugural Committee (PIC) and The Advertising Council launched today a new public service advertising (PSA) campaign aimed at summoning a new spirit of service in America. The television ad "Step Forward" and radio PSA "Chapter" feature President-elect Obama urging Americans to log on to to find ways to make an ongoing commitment to serve their communities and their country. Nearly 6,000 volunteer projects and opportunities across the country are listed on

President-elect Obama's and Vice President-elect Biden's "Renew America Together" initiative, calling on Americans of all ages to participate in community service, begins on Martin Luther King, Jr. Day, Monday, January 19th, to honor the legacy of a man who lived his life in service to others. On the eve of the Inauguration, thousands of community service events will take place in Washington and all across the country.

"President-elect Obama believes each of us, as Americans, has a responsibility to do what we can for our communities and fellow citizens. We've launched to connect volunteer organizations with Americans in their community and make it easier to serve on Martin Luther King Jr. Day and beyond," said Josh Earnest, PIC Communications Director.

The Ad Council is distributing the new television and radio PSAs to stations throughout the country this week. Per the Ad Council's model, the PSAs will run and air in donated advertising time and space.

"We are delighted to join President-elect Obama and the Presidential Inaugural Committee for this poignant campaign that will inspire Americans to serve their communities and their country," said Peggy Conlon, President & CEO of the Ad Council. "Media companies have committed to support these new PSAs and I believe this critical effort will encourage Americans to answer President-elect Obama's call to service."

Several media companies have committed to support the PSAs in donated time and space. These media companies include: CBS Television and Radio; NBC Universal; CNN and the Turner Networks (including TNT and TBS); FOX Networks; Clear Channel Radio, Comcast Spotlight and Entercom Radio. The National Cable & Telecommunications Association (NCTA) will promote the television spots to their members and donate a satellite feed during the week of January 26 for the distribution to the cable industry. Additionally, the National Association of Broadcasters (NAB) is donating a satellite feed for distribution of the radio and television spots to the broadcasting industry this week.

The ads are available in English and Spanish. To see "Step Forward" in English, click HERE. To see "Step Forward" in Spanish, click HERE.
To listen to "Chapter" click HERE.
Script for "Step Forward":
President-elect Obama VO:
America's greatness was not crafted in skyscrapers alone...
But on the ground by those who could see what needed to be done.
Volunteers who in service stepped forward...
Onto the dust of the moon, a levee in the heartland, the marble steps of a dream.
You may ask yourself: "Where's my moon, my levee, my dream?"
Well, it's here...with you.
President-elect Obama: Step forward. Help renew America at
The Advertising Council
The Ad Council ( is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.