Health Care for American Now

30-second ad run on national cable and in OH, starting Oct. 8, 2008.


[Natural sound..birds, traffic] Woman (voiceover): I've never faced an enemy like cancer, but it's okay...I'm a fighter.

Under John McCain's health care plan, 20 million people could lose their insurance at work.

I could be one of them.  And with a pre-existing condition like cancer, I couldn't get coverage on my own.

He wants me to fight cancer and the insurance companies?  Fine.  I'll take you both on.

Male Announcer: Ask Sen. McCain which side he's on.  Health Care for America Now is responsible for the content of this advertising.


Notes: This ad, a UAW V-CAP ad (Nicole Lowe), and an SEIU ad  ("Worried Sick") all echo recent ads that the Obama campaign has beein running on McCain's health care plan: "Coin," "One Word," "Can't Explain," an ad in Spanish (Carlos Sequeira) and a radio ad.

From the HCAN press release here is information on the ad and the group:

A new ad campaign released today targets Senator John McCain and seven Republican Congressional candidates and incumbents asking why they back health care plans and policies that would leave millions of Americans on their own to fight the insurance industry. The 30-second TV ads, released by Health Care for America Now, address Senator McCain as well as Senator John Sununu (R-NH), Congressman Ric Keller (FL-8), Congressman Randy Kuhl (NY-29), Congressman Tim Walberg (MI-7) and candidates Blaine Luetkemeyer (MO-9), Marty Ozinga (IL-11), and Erik Paulsen (MN-3).
“With less than thirty days to go before Election Day, it is urgent that voters know where the candidates stand on health care,” said Richard Kirsch, National Campaign Manager, Health Care for America Now. “For families struggling to make ends meet, the high cost of health care has been a leading economic indicator.  Now is the time to convince every candidate and member of Congress to stand on the side of quality, affordable health care for all and not on the side of handing over more control to the private health insurance companies. Our goal is to get the next President and a majority of Congress committed to the principles of quality, affordable health care for all in 2009.”
Health Care for America Now is a national grassroots campaign bringing together millions of individuals and more than 275 organizationswith the clear goal of winning comprehensive health care reform in 2009. The broad-based coalition is made up of community-based organizations, unions, women's groups, doctors, nurses, patient advocates, small businesses, faith-based groups, think tanks, and leading netroots activists.

Health Care for America Now will air “Fighter”, the ad addressing Senator McCain, on national cable and on broadcast television in the battleground state of Ohio. The other seven “Fighter” ads will air in their respective districts on broadcast television and cable. Health Care for America Now will be spending a total of $4.3 million on television, cable, and radio advertising and an additional $500,000 on direct mail and phone over the next two weeks.
On July 8th, 2008, Health Care for America Now launchedin Washington, DC and 52 cities (including 38 state capitals) across the country. Over the past couple of months, supporters in 40 states have been holding grassroots actions to expose the bad practices of an industry that makes money by putting profits over people's health. HCAN's ongoing outreach involves asking individuals, organizations, businesses, and members of Congress, "Which Side Are You On?"– the side of quality, affordable health care for all or the side of leaving us alone to fend for ourselves in the bureaucratic, unregulated insurance market. More than 75 members of Congress have signed on so far, including Senator Barack Obama (D-IL), Senator Joe Biden (D-DE), Senator Debbie Stabenow (D-MI), Senator Richard Durbin (D-IL), Senator Benjamin Cardin (D-MD), Senator Tom Harkin (D-IA), and Senator Barbara Mikulski (D-MD).