| With advent of the Internet, campaigns can refer people to their websites for detailed information on the candidate and his or her positions, thereby saving on printing costs. Instead of a fancy tri-fold, four- color brochure, a palm card or even a simple flyer may do the job. Brochures are not obsolete however; a campaign may want to produce a nice glossy brochure for a special event like the candidate's announcement tour or a big meeting of party activists. Print pieces are not the only way to reach voters. In past cycles campaigns sent out videotapes, and they are now sending out CDs or DVD's. For example, the week of March 5, 2007, the Edwards campaign sent a DVD to more than 70,000 Iowa households detailing Edwards’ plan for universal health care. Here are examples of lit. pieces from early 2007. [Click for details; unfortunately a few of the links, noted, are missing]. |
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| Copyright © 2007 Eric M. Appleman/Democracy in Action |  |