Hillary Clinton for President Primary Ads by Type

The DEMOCRACY IN ACTION survey found a total of 115 ads including 24 radios.  Here are examples of ads listed by type.  Note that this listing is only designed to show examples; it is not, and is not intended to be a complete list of every ad on health care, every ad with a biographical element, and so forth.  (Also the internal links to the next ad do not work).  Observations on the Clinton oeuvre

-Bill Clinton is almost invisible: I cannot recall seeing an image of him in a single TV spot.  The one Bill Clinton appearance is the radio ad "Closer" from the South Carolina primary. 

-Many of the Clinton ads seem to have an added applause track

-The most remarked upon ad, possibly by any campaign in the primaries, was the ad "Children" from the Texas primary.  This is the one that feature the narration, "It's 3 a.m. and your children are safe and asleep." and the ringing phone.

-Unusual ads included the "Voices Across America" national town hall on the eve of Super Tuesday and the "NC Ask Me" series in North Carolina.

Biography/family
-“Mother’s Day” (May 11, 2008 - OR).
-“Dreams” (April 29, 2008 - IN).
-"Scranton" (April 8, 2008 - PA).
-"Proud" (Dec. 14, 2007 - IA, NH).
-"Dorothy" (Dec. 13, 2007 - IA).

Testimonials-officials/public figures
-“Strongest Plan” [Amb. Joe Wilson and Valerie Plame Wilson] (May 9, 2008 - OR).
-“Determined” [Easley] (May 1, 2008 - NC).
-“Maya” (April 30, 2008 - NC).
-“Steel” [Bayh] (April 7, 2008 - IN).
-"Get it Done" [Nutter] (April 8, 2008 - PA).
-“Maya” (April 30, 2008 - NC).
-"Spectacular" [Rendell] (April 8, 2008 - PA).
-“Fighter” [Strickland] (Feb. 28, 2008 - OH).
-“Faith” [Strickland] (radio, Feb. 28, 2008 - OH). 
-“Proud” [Glenn] (Feb. 23, 2008 - OH).
-Henry Cisneros ad (English and Spanish, Feb. 20, 2008 - TX).
-Tammy Baldwin ad (radio, Feb. 15, 2008 - WI).
-"Kerrey" (Feb. 7, 2008 - NE).
"Get it Done" [Breaux] (radio, Feb. 7, 2008 - LA).
-"Bobby" [Robert F. Kennedy, Jr.] (Feb. 2, 2008 - NY).
-"Dignity" [Robert F. Kennedy, Jr. and Cesar L. Chavez] (Feb. 2, 2008 - AZ, CA).
-Valerie Jackson ad (radio, Feb. 2, 2008 - GA).
-"Experience" [Magic Johnson] (radio, Jan. 29, 2008 - AL).
-"Mrs. Jackson" [Jacqueline Jackson, wife of Rev. Jesse Jackson] (radio, Jan. 2, 2008 - SC).
-"My Girl" [Maya Angelou] (radio, Dec. 8 or 9, 2007 -SC).
-"Wes Clark" (Dec. 5, 2007 - IA).
-citizens/constituents
-“Jewel” (April 13, 2008 - NC).
-"Stem Cell" (radio, Dec. 21, 2007 - NH).
-"Barbara Marzelli" (radio, Dec. 13, 2007 - NH).
-"Michelle's Law" (radio, Dec. 13, 2007 - NH).

-"Joe Ward" (Nov. 17, 2007 - IA; Nov. 19, 2007 - NH).

Newspaper endorsements
-"Hartford Courant" (Jan. 31, 2008 - CT).
-"Times" (Jan. 31, 2008 - CT).
-"Best Choice" (Jan. 2, 2008 - NH).
-Newspaper endorsements ad (Jan. 1, 2008 - IA).
-"Great Things" and radio version (Dec. 17, 2007 - IA).

Issues
Economy (numerous ads on the economy, to varying degrees)
-"Free Fall" (Jan. 31, 2008 - Feb. 5 states).
-"Warned" (Jan. 24, 2008 - UT).
Energy
-"Serious" (Jan. 24, 2008 - CA).
-"Energy Independence" (Nov. 9, 2007 - NH).
-"Energy Future" (Nov. 9, 2007 - IA).
Health Care
-"Obligation" (Feb. 12, 2008 - WI).
-"Happen" (Feb. 8, 2008 - WA).
-"Barbara Marzelli" (radio, Dec. 13, 2007 - NH).
-"Michelle's Law" (radio, Dec. 13, 2007 - NH).

-"Stand by Us" (Oct. 4, 2007 - IA, NH).
-"Health Care Plan" (Sept. 18, 2007 - IA, NH).

Attack/Contrast
-“What’s Happened” (May 5, 2008 - IN, NC).
-"Trouble" (April 29, 2008, IN).
-“Answer” (April 20, 2008 - PA).
-"Talk and Action" (April 20, 2008 - PA).
-“Pocket” (April 15, 2008 - PA).
-Pennsylvania (April 14, 2008 - PA).
-"Real Life" (radio, approx. April 9, 2008 - PA).
-“True” (March 3, 2008 - TX).
-NAFTA ad (radio, early March 2008 - OH).
-“Children” (Feb. 29, 2008 - TX).
-"Deserves" (Feb. 15, 2008 - WI).
-"Debate" (Feb. 13, 2008 - WI).
-"Ideas" (radio, approx. Jan. 23, 2008 - SC).
-Yucca Mountain ad (radio, approx. Jan. 17, 2008 - NV).

Spanish
-Henry Cisneros ad (English and Spanish, Feb. 20, 2008 - TX).
-"Nuestra Amiga" (Spanish, Jan. 29, 2008 - AZ, CA, CT, NY).
-"La Voz de los que no tienen Voz” (Spanish, Jan. 15, 2008 - NV).
-"Nuestra Candidata" (Spanish radio, Dec. 18, 2007 - NV).
-"Nuestra Candidata" (Spanish radio, Dec. 12, 2007 - IA).

Radio
-"Matters" (radio, approx. May 27, 2008 - SD).
-"Real Life" (radio, approx. April 9, 2008 - PA).
-NAFTA ad (radio, early March 2008 - OH).
-“Faith” [Strickland] (radio, Feb. 28, 2008 - OH).
-“Jobs” (radio, Feb. 28, 2008 - OH).

-Tammy Baldwin ad (radio, Feb. 15, 2008 - WI).
"Get it Done" (radio, Feb. 7, 2008 - LA).
-Valerie Jackson ad (radio, Feb. 2, 2008 - GA).
-"Experience" (radio, Jan. 29, 2008 - AL).
-"Closer" (radio, Jan. 24, 2008 - SC).
-"Urgent" (radio, Jan. 24, 2008 - SC).
-"Ideas" (radio, approx. Jan. 23, 2008 - SC).
-Yucca Mountain ad (radio, approx. Jan. 17, 2008 - NV).

-"Mrs. Jackson" (radio, Jan. 2, 2008 - SC).
-"Stem Cell" (radio, Dec. 21, 2007 - NH).
-"Nuestra Candidata" (Spanish radio, Dec. 18, 2007 - NV).
-"Barbara Marzelli" (radio, Dec. 13, 2007 - NH).
-"Michelle's Law" (radio, Dec. 13, 2007 - NH).

-"Nuestra Candidata" (Spanish radio, Dec. 12, 2007 - IA).
-"My Girl" (radio, Dec. 8 or 9, 2007 -SC).
-"Veterans" (radio, Nov. 15, 2007 - SC).
-"Invisible" (radio, Oct. 25, 2007 - IA).
-"Children" (radio, Oct. 15, 2007 - SC).
-"Invisible" (radio, Sept. 24, 2007 - SC).


Copyright © 2008  Eric M. Appleman/Democracy in Action